Jesper Madsen, Practice Leader Consumer (Copenhagen)
The consumer goods industry has always been a forerunner of change. In today’s marketplace, the digital transformation has a firm grip on the consumer goods industry and the consumers, are more informed than ever before. It’s a highly competitive landscape for all players in this sector. Companies in this industry are forced to transform, in order to keep up with the changing landscape. Today, the key to business success is to not only serve the consumers, but to also have the ability to know and predict their behavior and preferences. At Kennedy Executive, we understand this and deliver not only spot on candidates, but also intelligence on the consumer market and where it is going to.